THE HISTORY OF LACOSTE
La chemise Lacoste was founded in 1933 bu René Lacoste and André Giller.
At first, the company only produced the tennis shirt Lacoste. The logo was a tennis shirt was a crocodrile. Morover the company produced shirts for golf ans sailing. The company created the basic color shirts in 1951; for this purpose, in 1952, the shirts were exported to the United States.
In 1963 the company underwent a big growth, because Bernard Lacoste. Took the managements of the company, so it reached its herght of popularity during the late 1970s. The company introduced other products into the line, like perfums, shorts...
In 2005 the company was transfered to Michel Lacoste. In 2006 Bernard died. That year were sold almost 50 millions Lacoste.
The last product of the company is a home line of sheeting and towels.

